Comparison Two Minute Reports vs Supermetrics
Two Minute Reports includes unlimited users, unlimited refreshes, AI dashboards, Goals, MCP/API, and Data Blending on all plans. With Supermetrics, those are gated behind Enterprise or available as an add-on.
What Makes Two Minute Reports the Clear Alternative to Supermetrics?
Two Minute Reports offers the flexibility of advanced reporting, unlimited reports, and seamless automation without the Supermetrics price tag. No complex setup. No customization limits. No hidden costs.
Pay-per-destination pricing
Costs increase as you add more destinations.
Partial white labelling
Customize initial connection screen but Supermetrics branding remains elsewhere.
Refresh limits by plan
The refresh frequency depends on your subscription.
Enterprise-only features
Data blending and Custom Fields require an Enterprise upgrade.
Monthly AI Credits
Studio includes 4000 credits on Starter and 12,000 on Growth
Restricted Data Source Access
Starter and Growth limit access to 2-7 data sources.
Additional user costs
Starter allows for one user; add-on costs $99/month on the Growth plan.
Enterprise-only API access
API access requires a Custom plan.
Scalable
Access AI Dashboards, Sheets, Data Studio, and MCP integrations across all plans
Full white-labelling
Add your logo, brand, colours, themes and send reports in your domain.
Unlimited Schedule Refreshes
Automate hourly/daily/weekly/monthly across all plans.
Available across all plans:
Data Blending and Custom Fields are available across plans.
Unlimited usage
Build custom AI dashboards faster with simple prompts.
Unlimited data sources
Access to all 30+ data sources across all plans.
Unlimited users
Collaborate with your team without per-user charges.
API Access across all plans
Integrate reporting data without an Enterprise upgrade.
Experience Advanced Reporting at a Price That Makes Sense
With plans starting at $81/month, Two Minute Reports lets you automate, customize, and share reports with complete freedom, transparency, and dedicated support.
| What You Get At Each Tier |  |  |
|---|---|---|
| Pricing Plans | ||
| Entry Plan | $81 /mo · Lite30+ data sources, 3 accounts each, unlimited users | $39 /mo · Starter2 data sources, 2 accounts each, 1 user |
| Mid-Tier Plan | $248 /mo · Pro30+ sources, 30 accounts each, unlimited users | $159 /mo · Growth7 data sources, 7 accounts each, 2 users |
| Business plan | $498 /mo · Business30+ sources, 100 accounts each, unlimited users | Custom Quote EnterpriseCustom Limits |
| What’s included | ||
| Data Sources | All data sources included | 2 on Starter, 7 on Growth |
| Destination on Starter plan | AI Dashboards, Sheets, Data Studio and AI Platforms | 1 core destination |
| Ad accounts | $8/month | $10/month |
Feature Showdown: Why Two Minute Reports Deliver More Value
From automation to visualization, see how Two Minute Reports brings more depth, control, and value to your reporting.
| Feature | | |
|---|---|---|
| Reporting and delivery | ||
| Google Sheets and Looker Studio | Included | Included |
| Built-in client dashboards | Included | Studio, uses AI credits |
| White-Label Dashboards | Full Access | Partial, Contact Support Team |
| Scheduled AI client briefings | Included | Email via Sheets refresh |
| Goals and budget pacing | Included | Included |
| AI and automation | ||
| AI agent | Dash, every plan | SuperAI, credit-based |
| AI dashboard builder | No credit caps | 4,000 to 12,000 credits a month |
| MCP server | All Plans | Enterprise only |
| Claude Skills for marketers | Included | Not available |
| Data | ||
| Data sources | All 30+, on every plan | 150+ in total, 2 to 7 per plan |
| Hourly refresh | Every plan | Depends on plan |
| Report Load Speed | Speedboost, up to 5x faster | Storage, Enterprise only |
| Data blending | Included | Full access on Enterprise |
| Custom fields and metrics | All Plans | Full access on Enterprise |
| API access | All Plans | Enterprise only |
| Team and switching | ||
| Users | Unlimited | 1 to 2, then paid |
| Client workspaces | Included | Enterprise only |
| Migrate existing reports | AI rebuild from a PDF | Not available |
| Free trial | 14 days, no card | 14 days, no card |
Why Marketers Are Switching to Two Minute Reports?
- SL
Simon L
Small-Business
"The pricing models are bad. They should be based in usage not users."
- WG
William G
Director of SEO & Analytics
"Major connectivity issues with products we used. Both the Dashboard connector and the Supermetrics for sheets was always breaking and our analysts had to baby sit the data connector an sometimes manually pull data."
- HC
Henry C
Owner
"The pricing is high for what you get. You don't need Supermetrics for data blending and reporting like this, and you don't need to be a data scientist to use those other tools. "
- SO
Shawn O
Founder
"I found the division of services confusing, like why do I need to pay for an API and separately for the export of the same data in a different format."
- W
William
Marketing & Advertising
"Great capabilities - a really good number of connectors. Customer support has been really responsive in solving any issues."
- P
Patrick
Director of Digital Strategy
"Affordable and flexible. Everything I need... including Bing Ads!"
- V
Vanessa
Digital Marketing Specialist
"The ease of setup and the flexibility being able to customize and tailor the data I can import in order to produce reports for decision making. "
- L
Lucio
CEO
"This tool helped me to have quick reports without having to create a new report in our system, without having to mess with 1 line of code."
Powerful Features. Zero Complexity.
Take complete control of your reporting with Two Minute Reports. Automate workflows, group clients, and share polished, branded reports that drive faster decisions.
Speedboost
Load even the largest reports in seconds with our optimized query engine. Spend less time waiting and more time optimizing.
White-Label Reports
Make every report your own with logos, colors, and themes. Use your custom domain to deliver fully branded reports to your clients.
Automated Reporting
Set it once and forget it. Schedule daily, weekly, or monthly updates so clients always get fresh insights. No manual effort required.
Client Mapping
Manage multiple clients effortlessly from one workspace. Connect, organize, and track all accounts without switching tabs.
Why Data Experts Trust Two Minute Reports
Two Minute Reports automates data integration and reporting from 30+ sources, delivering real-time, professional dashboards trusted by data experts worldwide.
See How Two Minute Reports Compares With Other Key Players in the Reporting Solutions Market
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