Set Goals. Prove Your Agency's Impact.
Show clients exactly where their budget is going and how close every campaign is to hitting its target, with real-time goal tracking built for agencies.
Show Your Clients Every Goal You Achieve
Agencies that report on goals retain clients longer. Give every stakeholder a clear, shared picture of what success looks like and how close you are to it.
Monitor Goals
Set your goals and watch how close you are to achieving them.
Share Clear Reports
Build client-ready reports that clearly show goal progress and key milestones.
Control Every Dollar Spent
Set spend targets, track daily pacing, and get ahead of overruns before they happen.
Build Long-Term Client Trust
Keep your clients' budget on track and aligned with their goals.
Up and Running in Under 5 Minutes
No engineering, no complex setup. Just connect your accounts and start setting goals in a few simple steps.
Connect Your Client Accounts
Connect your data sources and map each account to the right client from a single workspace. Supports Google Ads, Meta, LinkedIn, TikTok, and 19+ more integrations.
Create a Goal or a Budget
Set performance goals like ROAS, leads, or conversions, or create custom goals and budget targets across your campaigns and clients.
Define Goal Details
Name your goal, choose the metric, and scope it to specific campaigns or the full account. Set it as recurring or one-time.
Set Your Target
Define a numeric target for a monthly, quarterly, or annual period and let the system automatically track your pacing.
Track and Share Progress
Watch your goals update with accurate data and share client-ready dashboards or schedule automated reports with ease.
Every Feature You Need to Prove Performance
From custom goal metrics to budget pacing, trend analysis, and projections, all live in one place.
Create Client-Specific Goals That Prove Results
Create goals tied to the metrics that matter most to each client, conversions, ROAS, impressions, leads, and watch progress build in real time. Custom goal metrics mean you only report what actually matters.
Learn how goal tracking works
Analyze Monthly, Quarterly & Annual Results All in One Place
When setting up a goal, choose the time period that works best, monthly, quarterly, or annually. All your results are tracked and displayed in one place, giving you and your clients a clear and consistent view of progress.
See reporting views
Use Goal-Driven Budget Pacing
Set monthly or campaign-level budget targets and track pacing every single day. Get ahead of overspend and underspend with visual alerts that surface issues early, so your clients never have to bring it up first, and you always stay in control.
Explore budget pacing
Set Campaign Targets Aligned With Your Client's Strategy
Every campaign is different and your goals should reflect that. Set recurring goals for ongoing long-term tracking or one-time goals for fixed campaigns with custom start and end dates, so your reporting always fits exactly how each client works.
Learn about goal types
Spot What's Working Before Your Next Client Call
Trend lines across all your goals give you a bigger picture of how your campaigns are performing. See whether a campaign is accelerating, plateauing, or needs attention, so you always know where things stand. Stay ahead of client conversations, spot issues early, and walk into every meeting with the right answers.
See trend analysis
Turn Client Data Into Success Stories
Telling a clear story with your client's data makes reporting more meaningful. Combining goal progress with budget insights shows clients exactly what was spent, what was achieved, and the value your agency delivered.
Explore budget insights
Know Where You'll Land Before the Period Ends
Projections use current pacing data to forecast end-of-period results for every goal and budget. Walk into client calls with confidence and flag potential shortfalls early enough to actually do something about them.
Learn about projectionsManage Every Client's Ad Spend in One Place
Stop monitoring budgets manually across dozens of campaigns and clients. Automate the hard parts so nothing slips through the cracks.
Stay Within Budget
Set hard spending limits for each campaign and always know exactly where your budget stands before it becomes a problem.
See Every Client's Budget at a Glance
View and manage all your client budgets across every platform in one organised dashboard. No more jumping between accounts to check where things stand.
Plan Ahead With Budget Targets
Plan your budget targets so every campaign starts with a clear spending plan and no surprises down the line.
Budgets Built Your Way
Create custom budgets for any campaign, cycle length, or time period. Set budget targets that match exactly how each client plans and spends.
“Two Minute Reports changed how we run client reviews. Goal tracking used to take hours each week, now it's all automated and our clients can see exactly where every dollar is going. Retention has genuinely improved since we started using it.”
Everything Your Agency Needs
Goals & Budget is just one piece. Two Minute Reports is a complete reporting stack for modern marketing agencies.
Blazing-Fast Reports In A Blink
Your automated reports load in under 5 seconds and reach clients instantly, backed by 99.9% uptime you can rely on.
Learn moreFully Brand Every Report Your Way
Deliver reports, dashboards, and emails under your own branding, so your agency stays front and center with every client update.
Learn moreSet Reports On Autopilot
Set up reports once and deliver them on time, automatically. Get alerted instantly if any automation fails, so nothing slips through.
Learn moreBlend Your Campaign Data Across Sources
Get notified when refresh fails across blended sources, ensuring your cross-channel insights are always up-to-date.
Learn moreNever Send a Broken Report
Catch issues like query failures or refresh errors before your clients do, and ensure every report is complete and reliable.
Learn moreManage Multi-Client Reporting In One Click
Map data sources to the right clients, automate delivery, and ensure every report reaches the right stakeholder on time.
Learn moreBuild Dashboards That Bring Clarity
Create client-specific dashboards that are structured, branded, and built to clearly communicate performance.
Learn moreTrack Every Goal & Budget
Goal and budget tracking lets you set targets, monitor pacing, and prove campaign impact with every client report.
Learn moreMaximize reporting effectiveness with various data sources
Effortlessly connect and automate data collection from all your sources within minutes. Retrieve important marketing data tailored to your needs.
Frequently Asked Questions
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